LOGO “BEFORE”

SFG “AFTER”

Client: SoulfoodGuide.com

Project: The client asked that I create a face for his logo, using files from a previous designer.

Approach: The larger goal was to inject more personality without sacrificing the flat, modern appeal.  We recommended more of an overhaul, creating a face with high shadow detail to build a mascot, rather than a portrait or cartoon. Note the subtler improvements, including better hand with shadow, chef’s hat and more flattering skin tone.